Office of Communications, Inc.

Raising Healthy Kids in the Commercial Age

What can you do? Join us by signing our petition asking companies in the Better Business Bureau Children's Food and Beverage Advertising Initiative to use a single independent nutrition standard, like the Department of Health and Human Services standard. According to Children Now and other experts, despite their voluntary effort, many companies in this program are still able to promote junk food to children. If the industry cannot police itself, additional action could well be necessary to protect our children’s health.

We are not stopping there: We are urging media companies that create programs for our children to refuse to accept advertisements for food that fails to meet minimum nutritional requirements.

Dear Business Owner:

Childhood obesity is a national epidemic. Parents are frustrated with marketing techniques that draw their children to candy, soda, fast food and sugar-coated breakfast cereal.

Our Spare Kids the Ads campaign is designed to encourage food and media companies to be part of the solution in raising healthy children, not part of the problem.

We urge the Better Business Bureau Children's Food and Beverage Advertising Initiative and its participants to adopt advocate higher-quality nutrition standards. We urge the Better Business Bureau to adopt a single, independent nutrition standard for its pledge program, such as the one developed by the Department of Health and Human Services and recommended by Children Now.

And we urge media companies that create children’s programs to refuse advertising for food that falls short of these minimum nutritional requirements.

Today we are raising the first generation of children not expected to live as long as their parents. We are in urgent need of partners to help us raise healthy children. Won’t you join us?

Sincerely,

The So We Might See Coalition and the Undersigned
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