Office of Communications, Inc.

UCC Media Justice Update

Media ownership diversity ignored again

Today’s Federal Communications Commission order on media ownership is the regulatory equivalent or waving a white flag of surrender. The critical issues of race, power, white privilege and justice are at the center for our national conversation; the media’s coverage of the presidential election may well be determinative of the outcome; and the FCC is peering timidly out from the shadows, showing none of the bold leadership that it brought to bear elsewhere in the last two years.

The FCC made absolutely no progress on media diversity. It has ignored, for a third time, the mandate of the U.S. courts and the directives of the Communications Act. While the FCC did maintain the existing rules, meaning it has not given a green light to more media consolidation, Congress’ action to permit companies to circumvent those rules means we are likely to see—in practice—more joint operations than ever. 

The FCC failed to engage with industry, the civil rights community, or public interest advocates to find any meaningful action to fulfill its statutory obligation to promote media diversity. It is no surprise that we are seeing the same re-hash of the same issues as we have for the last twenty years.

In 1968, the Kerner Commission concluded, “the press has too long basked in a white world, looking out of it, if at all, with white men's eyes and a white perspective. That is no longer good enough. The painful process of readjustment that is required of the American news media must begin now. They must make a reality of integration--in both their product and personnel. They must insist on the highest standards of accuracy--not only reporting single events with care and skepticism, but placing each event into meaningful perspective. They must report the travail of our cities with compassion and depth.”

History’s lesson is as relevant today as it was then. Our only hope is that the next FCC Chair will take up these matters with seriousness and dispatch.

Categories: media concentration

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